Recent studies on their combined effect are worrying.
The Chemical Detox shows you what’s actually worth changing and what’s not – at your own pace and budget, with a growing community doing the same.
Some, like lead, have no known safe level, and still turn up in dust from old paint. Others we know far less about – the undisclosed ingredients behind “fragrance” in cleaners and personal care, or the microplastics your clothes shed into the air you breathe.
On their own, each is a small dose. Together, they’re your day.
Plastic is why this program started, and it turns up in nearly every room – the kitchen, the bathroom, the laundry, the kids’ things. A lot of it is worth swapping. Some of it isn’t.
It also reaches you in more ways than most people expect – through what goes in your mouth, what you breathe in, and what sits against your skin. Knowing which of those matter means your money goes on the swaps that count, rather than on replacing the lot.
Every swap here passes the same three-gate test: something has to come loose, there has to be a way in, and there has to be enough of it to matter. Fail one gate, and it doesn’t make the cut, no matter how the headline reads.
A guided way through your home, one category at a time. Each lesson gives you a specific swap, why it earned its place, and a first action you can do this week – easiest wins first. You go at your own pace and budget, tick swaps off in your own Swap List, and see what a growing community of members found and rated.
It’s built for busy households, especially parents of young kids, who want fewer chemicals around the family without fear or an overhaul. It isn’t a medical detox or a cure – it lowers what you’re exposed to, and tells you what to skip.
We believe the mix matters. Small doses from dozens of everyday products add up to one daily load – and recent studies on how they combine are worrying. We don’t think families should wait for proof that arrives too late. So we’re turning off the tap – cutting the chemicals that get into our bodies, one sensible swap at a time. And every swap tells companies what we’ll buy.
Every swap inside is structured, not scattered, and has already cleared the three-gate test.
Try it freeWant to stay in the loop? One email a fortnight – new research, swaps worth making, and claims that don’t hold up.